Andrasta is a specialist advisory consultancy. We provide strategic business and marketing advice and planning to companies offering products and services to the data center industry.

Companies working within the data center industry are finding it increasingly difficult to map their business objectives to current and future market conditions - the speed of technological and business change within the sector makes forward planning a compex and inexact process. Andrasta works with clients at both board and operational level to ensure that strategic business plans are aligned with corporate objectives, revenue forecasts and market conditions.

Founder and Managing Director, Nicola Hayes, has over 17 years’ experience in working with equipment vendors, colocation providers and investors globally.

Services

Business Consultancy

Company’s offering products and services within the data center industry are finding it increasingly difficult to map their business objectives to current and future market conditions due to the speed of technological and business change within the sector. Andrasta works with companies at both board and operational level to ensure that strategic business plans are aligned with corporate objectives, revenue forecasts and market conditions.

Market Intelligence and Analysis

Accurate market intelligence is essential to ensuring business success. Andrasta offers bespoke intelligence and analysis on growth trends, competitive forces, technological change and purchasing patterns across the global data center sector.

Workshops

One or two day in-house workshops are a useful tool for ensuring management, sales and marketing personnel are aware of the factors key to the overall performance of the company. Andrasta offers tailored workshops covering current market conditions, competitive forces, future growth projections and advice on how this information can be effectively utilized to ensure maximum revenue generation.

Strategic Marketing

As the data center market matures and competitive forces increase, a well thought out strategic marketing plan can mean the difference between business success and failure. Andrasta works with clients to ensure that corporate and product positioning, market segmentation and overall messaging are effective and relevant to the target audience.

Clients

Current clients include: hardware manufacturers, software companies, property consultants, colocation companies and investors.

CBRE FutureTech Longport Hardiman

Partner Organisations

Andrasta works with carefully selected partners to offer a comprehensive range of business and marketing services including web design, market research, technological consultancy and exhibition services.